Insurance Awareness Committee champions protection-first financial planning with 'Sabse Pehle Life Insurance' Campaign

India continues to grapple with a significant life insurance protection gap—one that has risen from 83% in 2019 to 87% in 2023, according to a December 2023 ΝΙΑ study(i).

- NL CORRESPONDENT

The gap is even more pronounced among those aged 18-35, exceeding 90%. This growing vulnerability poses a serious threat to families’ financial security and aspirations.

To address the challenge of penetration, the Insurance Awareness Committee representing all life insurers in India, has launched the next phase of its national campaign, Sabse Pehle Life Insurance. The initiative will continue to motivate every Indian, with renewed vigour, to make life insurance the foundation of their financial journey, turning rising awareness into meaningful action.