South Indian language channels to get better representation in DD

WITH the viewership of Doordarshan (DD) Free Dish, Prasar Bharti's Direct-To-Home (DTH) service growing manifold times each year, the government is taking various proactive measures to increase the representation of South Indian language channels on the platform.

- PARVEZ SULTAN @New Delhi

Accordingly, slots were reserved for these channels in the e-auctions of DD Free Dish earlier this year. The government also simplified eligibility norms to ensure greater participation from private broadcasters in the southern region.