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SC rejects Pernod Ricard's plea against use of 'Pride' by others
The New Indian Express Tirunelveli
|August 16, 2025
In a landmark ruling, the Supreme Court recently dismissed Pernod Ricard India's appeal seeking to block a smaller rival from selling London Pride whisky, dealing a blow to the liquor giant's efforts to monopolise the word Pride in India's booming spirits market.
The apex court upheld the decisions of two lower courts, refusing to grant an interim injunction against the rival whisky brand in a trademark infringement and passing off suit.
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