British envoy suggests showcasing KSDL products in London

THE British High Commissioner to India, Lindy Cameron, who visited the Karnataka Soaps and Detergents Limited (KSDL) unit in Bengaluru on Wednesday to see the manufacturing process of the Mysore Sandal Soap, suggested that showcasing such heritage products in London — through a dedicated boutique or outlet — could help promote tourism and cultural exchange.

- EXPRESS NEWS SERVICE @ Bengaluru

Lindy was also briefed on the company's legacy, financial growth, market presence, and future expansion plans. Expressing support for the proposed India-UK Free Trade Agreement (FTA), she said, "We should share expertise in ways that serve mutual interests without compromising our respective goals." She noted that the FTA would benefit both nations and, in particular, industrial states like Karnataka. She called the FTA "the development I'm most excited about," and said it could open new avenues for trade and industrial cooperation, including promoting traditional Indian brands globally.