Film fest helps propel K-SOTTO's organ donation-pledge campaign

Stall set up at IFFK venue receive over 500 pledges, including from celebrities and bloggers

- UNNIKRISHNAN S @T'Puram

THE organ donation-pledge campaign of the Kerala State Organ and Tissue Transplant Organisation (K-SOTTO) gained momentum during the recently concluded International Film Festival of Kerala (IFFK) in Thiruvananthapuram. The stall set up at the main venue received over 500 pledges, exceeding the expectations of organisers.

Many celebrities and bloggers pledged their organs after death and spread the message through their social media handles. The campaign has helped the state to improve its national ranking, to 12th position, in terms of number of donor pledges.