Multiplexes, declining footfall turn villains for small cinemas

Rising business costs, fewer hit films also playing spoilsport; producer says multiplexes focusing on Kerala as it has better films than other states

- ANNA JOSE @Kochi

THE quality of films made in Kerala and the acceptance for other language films among Malayali audiences have prompted multiplex companies to expand their footprint in the state. While they offer cinemagoers a better audiovisual experience, the development is posing a threat to small cinema halls, according to industry experts.

Rising business costs, decline in viewership, and fewer hit films have affected single-screen cinemas, especially in cities. To put things in perspective, PVR INOX, the largest multiplex chain in India, has 42 screens across Kerala. Mexico-based international cinema chain Cinepolis has 11 screens in Kochi, including three VIP screens.

According to Liberty Basheer, film producer and chairman of the Kerala Film Exhibitors Federation, these multiplexes are now focusing on Kerala because the state has better films compared to other states.

"People in Kerala accept and watch movies of all languages. Also, these multiplexes can collect a larger amount as ticket fare as there is no limit on ticket prices in the state," Basheer tells TNIE.