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The adman who spoke to India in its own language
The New Indian Express Jeypore
|October 25, 2025
PIYUSH Pandey was the odd man out at a RedInk Awards panel discussion soon after Prime Minister Modi was voted in for the first time in 2014. As an advertising creative executive, he didn’t fit into a panel of popular news anchors Rajdeep Sardesai and Arnab Goswami, and Star chief Uday Shankar.
Not surprisingly, he drew fire for his catch line: Aab ki Bar; Modi Sarkar — a slogan that moved the anti-incumbency wave. He laughed it off. “We have to deliver the message of our clients. We have nothing to do with politics.”
Pandey’s creative campaigns for Ogilvy — the ad agency he started with in 1982 and ended his career and life with at 70 as Chief Creative Officer — grew it to an industry leader even as his creative skills dominated advertising in India for over three decades.
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