From Bharat to the World, MakeMyTrip Brings Conversational Travel Booking in Indian Languages

How will MakeMyTrip's full-stack GenAI capabilities improve the booking experience across flights, hotels, ground transport, and other travel categories?

- SANJAY MOHAN Group CTO, MakeMyTrip

With the advent of GenAI, conversational interfaces are becoming more mainstream. This mode of interaction has increasingly been seeping into mobile-app interfaces too. While product selection in any existing eCommerce app is typically enabled via filters, any app can show only a limited number of filters on the screen, constrained by the screen space offered by the device. Conversational flows overcome that constraint naturally and allow the user to ask questions and seek clarifications in a free-flowing manner, either in text or in voice. And, in the language of their choice. This makes the product selection process much more intuitive. Also, from a destination discovery perspective, it's a typical scenario that the consumer is unclear on "where to go", say, for a weekend getaway that is close to a beach. There are several optio