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Short & striking

The Morning Standard

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February 23, 2026

The short kurtas in the 'Kohinoor' collection break the monotony in men's wear and celebrate colour in all its glory

- MANU VIPIN

KALPRAAG's 'Kohinoor' collection has been making waves especially with its bold short kurta line. Mayank Jain, founder of Kalpraag, tells us about the brand and how the design journey began.

"Kalpraag was officially launched in 2022, but my journey in the industry goes back over 20 years," says Jain, who comes from a textile manufacturing background. And fabric and production have always been second nature to him.

After two decades of manufacturing for various brands, he wanted to create something of his own something more expressive and personal.

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Short & striking

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