From Fields To E-Commerce

Farmers in Haryana have formed a producers' organization that has become a model of agricultural transformation, supplying vegetables across Delhi and NCR through e-commerce platforms, reports Harpreet Bajwa

- HARYANA

AROUND 500 farmers from Haryana are now supplying a variety of ordinary and exotic vegetables daily through e-commerce platforms to residents of Delhi, Gurugram, Faridabad, and Noida. They are also delivering organic compost to over 250 nurseries across Delhi and the NCR, promoting sustainable gardening practices. This shift has significantly improved their profits compared to when they sold their produce in local markets and Delhi's grain market.

This transformation began two years ago when they formed a Farmers' Producer Organization (FPO) or Farmers' Producer Company. By connecting with new markets and technologies and receiving proper training, these farmers have enhanced their income while promoting sustainability.

Founded in January 2020, the Khewra Farmers' Producer Organization (FPO) or Farmers' Producer Company (FPC) shows how collective effort and innovative solutions can transform agriculture. With over 500 farmers in the Sonipat district of Haryana, this FPC has significantly improved the livelihoods of small and marginal farmers.

By enabling direct sales to companies and eliminating intermediaries, the FPC has boosted farmers' incomes. Additionally, it has established a collection centre in Khewra village, equipped with facilities for sorting, grading, and packaging, all under an FSSAI license, further enhancing efficiency and product quality.