WHY THE COLOUR PURPLE IS A POWERFUL SYMBOL IN THE FIGHT AGAINST GENDER-BASED VIOLENCE

PURPLE is more than just a colour. It tells a story, stands as a symbol and makes a statement.

- VUYILE MADWANTSI

Over the years, this bold shade has come to represent wisdom, dignity, courage and resistance.

Today, purple is at the heart of a movement that goes beyond social media. It has become a call for justice, unity and change, especially in the fight against gender-based violence (GBV).

Purple has held deep meaning from ancient royalty to today’s activism.

But why is it the colour chosen by movements for women’s justice and equality?

Historically, collective action using this colour has sparked significant change, uniting individuals under a common banner of resistance and hope.

It stands as a beacon of solidarity that reminds us how powerful we can be when we come together.

How can we use its power to create real change in a world that sometimes ignores women’s voices?

Purple has always been associated with power and transformation.

Centuries ago, it signified wealth and royalty due to the rarity of its dye. But in modern times, purple transitioned into a colour of defiance and solidarity.

The suffragettes of the early 20th century adopted purple as a symbol of justice and dignity in their fight for women’s right to vote.

In the 1960s and the '70s, second-wave feminists revived its use, tying it to the broader women's liberation movement.

Today, purple is worn and displayed during Domestic Violence Awareness Month, observed in October, honouring victims and survivors while raising awareness for GBV.

But it’s not just about the history. Purple’s symbolism is personal, spiritual and empowering.