What I've learnt from 16 years at the top of British fashion

I've loved the behind-the-scenes view, but there's an important story to tell too

- Caroline Rush

As I step into my final season as CEO of the British Fashion Council, I can't help but look back and reflect on the extraordinary moments I've been able to witness in my 16 years at the helm. The most iconic? Sitting next to the late Queen on the front row in 2018, when she presented the inaugural Queen Elizabeth II award for British design to Richard Quinn.

Her presence at the show and in the designer showrooms underscored the immense power of visibility. A single endorsement - whether from royalty, a celebrity, or a global influencer - can transform a brand's trajectory overnight.

I hope that these figures understand and take seriously the simple act of their presence and tangible support. British fashion is both an industrial lever and soft power for this country.

Its reach can be pivotal.

There are so many personal memories and powerful fashion moments that I've had the privilege of witnessing. From my first shows in the 1990s, blagging my way into an Alexander McQueen show without a ticket, to the Hussein Chalayan table dress which still blows my mind. I am always amazed by how passionate people are and I know there will be a few cheeky blaggers this season.

London Fashion Week moments are alwayselectric-sometimes chaotic, rebellious and utterly thrilling. Shows evoke incredible emotion, from the joyful, whimsical exuberance of Anya Hindmarch's presentations, to surprise live performances from major talent. Who could forget when Prince leaped on to Matthew Williamson's catwalk or Alison Moyet belted out Only You to Burberry's crowd right next to the Albert Memorial in Kensington Gardens.