IT’S BODRUM FOREVER FOR SERRA TÜRKER

The restorative Aegean sea, lingering seafood dinners on the sand and magic sunsets over ancient ruins have made the Turkish entrepreneur a life-long fan

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Where is your favourite destination and why?

Bodrum is one of my all-time favourite summer destinations — it’s the quintessential escape for locals. The mix of deep blue water, understated glamour and its relaxed Aegean spirit makes it feel like home. You can spend your days on the coast or out on a boat, each offering its own version of Bodrum’s charm. I still remember my childhood days in Türkbükü, when it felt enchanting simply to walk along the bay from one spot to another. Things have changed over the years, but the instant sense of calm I feel the moment I arrive has never disappeared. For me, the connection is emotional as much as it is aesthetic. Bodrum represents the rhythm of summer I grew up with — afternoons shaped by the sea, evenings guided by the glow of sunset, and a sense of community that always feels warm, familiar and deeply rooted.

When was the last time you were there, and who were you with?

I was there last August with my family. It’s our annual summer ritual, a tradition that grounds us no matter how busy or scattered lives become. There is something incredibly comforting about being there together; our pace shifts, our conversations deepen and our days naturally revolve around simple pleasures — morning swims, leisurely lunches, lazy afternoons and dinners that last late into the night. With family, everything feels more meaningful — and every summer adds a new layer to the story.

Where do you like to stay there?