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Founder of sandwich shop named as Start Up Ambassador
The Journal
|October 18, 2025
THE founder of a popular gourmet sandwich business which opened this summer is among 14 businesses announced as Start Up Loans’ 2025 Ambassadors.
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Alex Walker, founder of Newcastle-based Awesome Franks, previously co-founded the popular Scream for Pizza in Newcastle. After stepping away from the business in 2024 following the birth of her first child, she trained in breadmaking under celebrity baker Richard Bertinet at The Bertinet Kitchen Cookery School.
In August, the new skills inspired her to launch Awesome Franks in the former Richard Granger Wines site at West Jesmond Metro station. The venture was supported with a five-figure investment from the Northern Powerhouse Investment Fund II, managed by NEL Fund Managers, and a £25,000 Start Up Loan delivered with support from the Business Enterprise Fund.
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