Pet store chain plans price cuts and shops expansion

PET superstore chain Jollyes has unveiled plans to slash thousands of prices and launch new stores across the UK.

- JON ROBINSON

The retailer, a significant competitor to Pets at Home, also announced a series of new benefits for its employees in an effort to attract fresh talent.

The announcement comes nearly a year after TDR Capital, the private equity backer of Asda, pub group Stonegate and David Lloyd Leisure, acquired a majority stake in Jollyes.

At that time, Jollyes stated that the deal would enable it to accelerate its store expansion as it aims to compete with London-listed rival Pets at Home.

Jollyes now plans to reduce more than 3,000 prices to levels previously only available to loyalty card holders.