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Boat show sales drive confidence
The Herald
|January 30, 2026
PRINCESS YACHTS LOG SALES IN GERMANY
PLYMOUTH’S luxury boat builder Princess Yachts has been given a boost after logging sales at Europe's biggest boat show.
The firm said it enjoyed a successful visit to the Boot Dusseldorf show, in Germany, this month.
More than 200,000 people attended the huge event with Princess Yachts represented alongside almost 1,500 other manufacturers and dealers from 68 nations.
The company said Boot Dusseldorf 2026 delivered “a healthy result” and had helped it mark “a confident and encouraging start to the year”.
In addition to an increased number of boat sales, consisting of a mix of sales from its distributor inventory and forward orders for 2027 and beyond, the level of inquiries from potential buyers throughout the show was described as “particularly encouraging”.
A substantial number of new boat quotations were issued, the company said, which is expected to further increase sales in coming weeks.
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