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World Rugby urges men to engage fans
The Guardian
|September 03, 2025
The head of World Rugby has urged the men's game to learn lessons from how players at the Women's Rugby World Cup have shown off their personalities and interacted more with fans.
Alan Gilpin also suggested that World Rugby would be preparing a dossier of "great facts and stats" to show teams at the men's World Cup in 2027 that engaging more with supporters would not take the edge off their performances.
"Perceptions about our sport are being challenged, are being changed, and, in many cases, are being blown out of the water," said Gilpin. "And we believe there's a real opportunity for the men's game to actually follow the lead. We're seeing greater accessibility and more personality creates more stars."
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