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Wear Sorry!: Great North Run mixes up cities on medal

The Guardian

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September 09, 2025

The organisers of the Great North Run have apologised after finisher T-shirts and medals were printed with a map of the rival north-east city Sunderland instead of Newcastle.

- Hannah Al-Othman

Wear Sorry!: Great North Run mixes up cities on medal

About 60,000 people took part in the half marathon on Sunday, running 13.1 miles from the centre of Newcastle, across the River Tyne and through Gateshead, finishing by the coast in South Shields.

After receiving their finishers' merchandise, runners noticed that the river on their T-shirts and medals matched the shape of the north-east's other famous river, not Newcastle's Tyne.

While the map on the medal was printed with the words Newcastle, Gateshead and South Shields, they appear to have been overlaid onto a map of Sunderland's streets, shown either side of the River Wear.

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