The battle to reclaim social media from 'manosphere'

Influencers such as Andrew Tate have become bywords for "toxic masculinity", attracting huge audiences of young men and boys with a mixture of quasi-motivational pep talks, fast cars and demonstrations of sexual prowess.

- Alex Hern

But what about the other side of the coin? Are there any people making content for the same audience with healthier messages - or do men and boys just not want to hear it? Jago Sherman, the head of strategy at Goat Agency, the influencer subsidiary of marketing titan WPP, said: "There are plenty of male influencers and creators advocating for and creating content around topics as varied as mental health, fitness and wellness, parenting, self-love, self-expression, anti-knife crime, education, but they don't necessarily make the headlines.

"The likes of Andrew Tate are able to use social media to make broad, sweeping and unsubstantiated claims that appear to offer 'quick-fix' answers to very complex issues. The issue, of course, is that these statements are almost always untrue, or an opinion dressed up as fact."