Trybe Co-Living: Bayfront’s bold foray into urban living

Cebuano entrepreneur Charlton Cokaliong, founder and managing director of Bayfront Hotel Cebu, is deepening his footprint in hospitality real estate with the launch of “Trybe Co-Living,” a residential venture designed for professionals and digital nomads seeking flexible, community-oriented urban living.

- Ehda M. Dagooc

“Entering the co-living market allows us to diversify our hospitality presence and serve a different market segment that values flexibility, affordability, and connection,” Cokaliong said during the project’s official launch.

The move marks Bayfront’s bold shift into hybrid living as the co-living wave sweeps Southeast Asia, driven by soaring housing costs, urban crowding, and evolving lifestyles among young professionals. Cebu—one of the Philippines’ fastest-rising business and cultural hubs—has emerged as prime ground for this growth