HRRAC diversifies efforts amid Korean visitor slump

The Hotel, Resort and Restaurant Association of Cebu (HRRAC) is stepping up recovery efforts as Cebu's tourism sector faces headwinds from a sharp decline in Korean visitor arrivals, historically the island's largest and most consistent source of international tourists.

- 

"It's true, and the entire ecosystem is feeling the crunch," said HRRAC President Mia Singson, noting that average occupancy rates across Cebu's hotels and resorts have fallen.

The ripple effect is being felt across related industries, including restaurants, tour operators, transportation services, and retail, she said.

The decline comes at a time when Cebu is pushing to surpass its pre-pandemic arrival figures.