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Gen X emerges as premium powerhouse; per capita spending rises
The Free Press Journal - Indore
|February 27, 2026
India’s Generation X is projected to consume goods and services worth over USD 500 billion by FY30, underpinned by rising per capita spending and growing preference for premium, outcome-driven products, according to a report by consulting firm RedSeer.
The report, titled “The Sorted Generation: Gen X as India’s Hidden Consumer Powerhouse”, highlights that Indians aged roughly 45-60 years are emerging as a disproportionately valuable cohort for durable, premium growth across sectors.
Spending on preventive healthcare is expected to reach USD 73 billion by FY30, expanding at a 17% CAGR, as Gen X shifts focus from reactive treatment to longevity-led prevention. The report notes a marked transition towards proactive wellness, regular diagnostics, and lifestyle management.
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