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Built for longevity
The Free Press Journal - Indore
|February 07, 2026
Mehul Parikh, President — CSG (CC), Pidilite Industries Ltd, on lowering maintenance costs with advanced materials
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How are construction chemicals making an important component in the current construction industry scenario?
A building's users don't see the waterproofing membranes, the tile adhesives, or the thermal insulation layers - but when these systems are properly performing they feel the benefits every day. That everyday experience is quietly shaped by: the material technologies adopted, through skilled trained installers executing work and construction processes that enable timely completion — all these often without users ever noticing them.
Construction chemicals and material systems don't just change the way a building looks, sure they do that too - but they crucially change how the building performs over time.
So, we benefit in several ways from the use of construction chemical that improve comfort for the buildings’ users through -
Cooler & comfortable interiors:
With our Dr. Fixit LEC system for roofs that combines waterproofing with thermal insulation and WalAce exterior wall insulation and finishing systems.
Better indoor air quality:
Fevicol Microprotect antimicrobial HVAC duct coatings or our Dr. Cipy car park floor coatings that reduce dust generation in car parks or our ICA Pidilite water-based wood finishes that are solvent free.
Exterior and interior surfaces:
Our Grupo Puma coloured renders, Dr. Fixit Raincoat elastomeric exterior decorative coatings, ROFF Starlike coloured epoxy grouts.
Reduced humidity and mould:
Breathable coatings, cool roofs, and moisture-resistant envelopes quietly improve health and comfort, especially for middle-income and affordable housing.
Improved well-being in built spaces:
By enabling leak-proof Green Roofs that improve micro climates through Evapotranspiration and create open spaces for societies to utilize in otherwise cramped urban areas.
Easier to apply products:
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