Strategic Communication: A New and Powerful Standoff Weapon

In this age of AI advancement, manipulation of images to build psychological pressure on adversary and satisfy domestic audiences during active combat is par for the course.

- MAJ GEN JAGATBIR SINGH, VSM (RETD)

INTRODUCTION After four days of clinical, calibrated strikes, the Indian Armed Forces achieved the objectives that had been given to them in a calibrated, controlled and decisive manner. While Operation 'Sindoor' represented an evolution in our war fighting doctrine showcasing the capability and ability of our Armed Forces. It is also the first war fought in a highly informationalised battlefield hence it extended beyond traditional military engagements.

Throughout the history of warfare, armies have sought advantage through actions intended to affect the perception and behaviour of adversaries. Information is a powerful tool, and can be termed an element of national power and therefore synchronising information programmes, plans, messages, and products is imperative as part of a whole of government effort.

If Operation Vijay was the first televised war in the Indian context, Operation Sindoor can be termed as the first war fought in the digital era. The continuous streaming of visuals, debates and print were constantly available literally in the palm of one's hand making one of the most powerful tools in shaping perceptions.

SHEDDING THE BALAKOT EXPERIENCE The Armed Forces learning from their experience after the Balakot strikes were now absolutely clear about the requirement of providing clear images of the targets engaged and destruction caused and this was provided leaving no doubt for ambiguity.

There was also a marked difference in the manner in which the briefings were conducted post the operation. Briefings by Foreign Secretary Vikram Misri and Armed Forces spokespersons, including Col. Sofiya Qureshi and Wg Cdr Vyomika Singh, clearly conveyed the government's intent post-operations. Compared to Balakot, the DGs of Military Operations addressed media and took on questions which they answered with a great deal of granularity and clarity while maintaining the confidentiality of sensitive information.