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Akshay Kumar moves Bombay HC to protect his personality rights
The Daily Guardian
|October 16, 2025
Bollywood actor Akshay Kumar has approached the Bombay High Court seeking protection of his personality and publicity rights amid a surge in unauthorised use of his identity, including Al-generated content and deepfake videos.
Social Media
The plea, filed as part of a commercial intellectual property rights infringement suit, comes just days after the court granted similar interim relief to veteran singer Asha Bhosle and actor Suniel Shetty.
Justice Arif S Doctor, who heard the matter on Wednesday, remarked that such digital impersonation and exploitation not only tarnishes the image of public figures but also carries serious consequences.
The court indicated it would pass an ad-interim order in Kumar's favour, protecting his personality rights against further misuse.
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