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WhatsApp Top Secret
The Citizen
|June 25, 2025
BUSINESS: STRENGTH IT FEELS LIKE CONVERSATION, NOT SALES PITCH
Most of us swipe past WhatsApp messages without a second thought as it replaces the e-mail, news, and entertainment. Businesses have turned it into their most dependable shop window.
WhatsApp Business was never designed to wow anyone with AI or dazzle with automation, but became the default because South Africa loves WhatsApp more than an Eskom load-shedding schedule.
Meta, owners of WhatsApp, somehow stumbled into making it the most personal commerce tool we never knew we needed.
That's the secret: WhatsApp is winning by feeling more like a conversation than a sales pitch. Message a shop, they reply like a human being. Banks, couriers, the corner spaza, have all figured out that it's easier to meet customers on a familiar green screen than drag them to a clunky app.
WhatsApp Business doesn't do much that's technically impressive. Its most useful tools wouldn't cause a ripple at a developer conference.
Here are a few secrets that help WhatsApp Business punch above its weight:
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