Study unveils impact of label

Whether it's the music, the place or even the person we're with, a host of factors can influence our view of a particular wine.

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Now, US research suggests that even the label on the bottle could influence our purchasing intentions and shape our perception of the wine.

Perceptive clues like colour or smell already help us form an idea of the wine we're to drink, influencing our opinion even before we've tasted it.

But the sensations experienced during tasting are also known to vary according to the context in which we sample a wine.