Join us in the fight against GBV

For print journalists, there is nothing more sacred than our pages – as any advertising sales executive will tell you following a toe-to-toe standoff with an editor about whether ads will disrupt a layout.

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Today, we break a rule by allowing one of our "holy spaces" – the tops of every news page in the front of this newspaper – to be "taken over" by an advertiser.

Why did we do this? We would be lying if we tried to deny there is revenue involved for us.

But, sometimes, a campaign can have a social importance and impact which transcends the money question. This is one such campaign.