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His motto? 'No dream is too big'
The Citizen
|February 01, 2025
Humble Beginnings: Sello has a finger in many pies, giving back to his community
Growing up in the dusty streets of Orange Farm, Lerato Sello's journey from a small township boy to an entrepreneur has been more than just personal success.
The 26-year-old, who is building businesses that impact his community, has proven that the most challenging circumstances can fuel the greatest dreams.
"I've always believed that no dream is too big, no matter where you come from," he says.
Sello's environment was marked by a lack of resources, yet it was in this very environment his entrepreneurial spirit was nurtured.
"Watching my mother run a tavern out of our home showed me how much grit and determination it takes to make something from nothing," he says.
"It was a popular hangout spot, always full and loud, especially on weekends, but we knew this was our bread and butter – and until much later when we were able to help with the business, we got an understanding of the hard work and sacrifice."
Despite the hardships, he found his passion in the creative arts, which was sparked during his involvement in local afternoon programmes that kept kids off the streets.
The programmes, focused on drama, dance and creative arts, nurtured a passion for creativity that would become the foundation of his entrepreneurial journey.
"It was a safe haven from the streets, especially where I come from, where resources are limited," he says.
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