Water conservation top concern for Indian consumers

Ecolab, a global leader in water solutions and sustainability services, has released new findings from its 2024 Ecolab Watermark™ Study, highlighting the growing concerns of Indian consumers around water conservation and sustainability.

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According to the study, India is making significant progress in water conservation, with 76% of consumers recognising the government's efforts and 78% acknowledging business initiatives toward sustainability. The study also reveals a significant shift in consumer behaviour. However, there is rising consumer expectation for industries, particularly in manufacturing and food & beverage, to take further action to reduce water usage. The Ecolab Watermark™ Study highlights the increased awareness of sustainability among Indian consumers, emphasising the need for industries like agriculture and manufacturing to take