Samsung, LG Electronics Push AI Home Strategies in Europe
The Business Guardian
|September 07, 2025
South Korea's biggest home appliance makers, Samsung Electronics and LG Electronics, unveiled their strategies for artificial intelligence in homes at Europe's largest home appliance fair on Thursday, as per a report by Pulse, the English service of Maeil Business Newspaper Korea.
As the competition from Chinese rivals intensifies, Samsung Electronics Co. presented its "AI Home" vision at a press event ahead of the official opening of Internationale Funkausstellung Berlin (IFA) 2025 in Berlin, with some 800 global media and partners in attendance.
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