Legal and ethical challenges of AI-generated content

In 2024, AI-generated content is expanding rapidly across industries, transforming how businesses, media, and individuals create and consume information.

- DR. S. KRISHNAN & CHARI VAJPAYEE

Advanced AI models are producing realistic text, images, videos, and even music. From generating written articles and crafting social media posts to creating music and producing video content, AI's footprint in the creative domain is expanding at an unprecedented pace.

These advancements are not just about efficiency; they're redefining the very nature of creativity and challenging our understanding of what it means to be creative. Artificial Intelligence (AI) has revolutionized content creation with minimal human intervention.

As the competition for creating high-quality content that stands out on social media and search engines intensifies, marketers and content creators who make content ranging from blogs to videos to podcasts seek more efficient ways to produce bulk material with fewer resources. One of these emerging solutions is AI-generated content; many free AI content generators, including ChatGPT, Bard, and invideo.ai, are gaining popularity. But even the rose comes with thorns.

The use of AI tools to generate content has sparked a heated debate recently. Advocates argue that tools like ChatGPT offer a range of benefits, such as high efficiency and improved productivity at low cost. On the other hand, critics raised concerns about the risks of AI tools, including loss of human creativity, end of ideation, risk of bias, content piracy, and other ethical issues.

While AI-generated content offers numerous benefits, including efficiency and scalability, it also presents significant legal and ethical challenges. Addressing these challenges is important to ensure responsible AI development and usage.

WHAT FUELS THE NEED OF AI GENERATED CONTENT?