DIISHA Brings SHOWSTOPPER Series as Clean, Credible, Constructive OTT Content on Healthcare

India's premier Piloting Agency Ease of Doing Business today joined hands with MH Films to bring crucial health awareness on breast cancer packaged in a unique Web Series called 'Showstopper' to carry its nationwide awareness campaign of DIISHA, one of its flagship digital healthcare pilot projects for an unprecedented healthcare transformation touching 90,000 ASHA workers, piloting 72 Districts in 9 states, sampling 1.25 Crore people to screen and test 125 Crore people and build the world's largest transparent and precise digital Healthcare database that is ascertained, quantified, assetized, and amplified.

- TBG NETWORK

"Cultural, Credible, Conscious, & Constructive healthcare Content and yet entertaining is a rare combination in a web series today. It serves the purpose to be a starter on breast health and trigger awareness about screening and early detection. We feel threatened with 60% death ratio out of 196000 breast cancer cases detected annually and we could only save 40% women in 2022 because cases were detected in advance stage" - says Abhijeet Sinha, Project Director - DIISHA Healthcare Pilot from Ease of Doing Business a tech piloting agency.