Decoy Perfumes, Reliance Smart Bazaar partner on affordable luxury fragrances

In a remarkable new collaboration, Decoy Perfumes, one of India's fastest-growing homegrown fragrance brands has announced its partnership with Reliance Smart Bazaar.

- TBG NETWORK

This tie-up marks Decoy's official entry into the offline retail segment through Reliance's Shop-in-Shop (SIS) model, beginning with the first phase launch across 8 to 10 Smart Bazaar stores in East India.The partnership was inaugurated with much enthusiasm at the launch of Decoy's exclusive store at Lake Mall, Kolkata, attended by Mr. Raj Banerjee, Business Head - East, Reliance Retail, Mr. Amit Rungta, Zonal Head, Reliance Retail, Ms. Falaque Rashid Roy, actor and CMO of Decoy Perfumes, and Mr. Abhirup Roy, Founder & CEO of Decoy Perfumes. Speaking at the event, Mr. Raj Banerjee shared, "We find significant value in associating with Decoy, a brand that has been rapidly growing and making a mark in the Indian perfume market. Reliance has always stood by emerging Indian startups that show promise and innovation, and Decoy is a perfect example of that commitment."The collaboration aligns perfectly with Reliance Smart Bazaar's vision of enhancing customer experience by bringing premium yet affordable brands into its retail ecosystem.