85% ADOPTION RATE FOR QUICK COMMERCE: GRANT THORNTON

Grant Thornton's report highlights 85% adoption of quick commerce for essentials and challenges faced by traditional stores and e-commerce in India.

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Quick commerce has emerged as the favored mode for daily essentials, with 85 per cent of respondents choosing it for food and grocery purchases, observed a report by Grant Thornton Bharat. As per the report, clothing and accessories lead in e-commerce platforms, capturing 75 per cent of Volume sales. For high-value purchases, however, physical stores remain the top choice, with more than 50 per cent of respondents preferring in-store shopping for high value premium products. Customers' preference for physical shopfronts when buying high-end goods emphasises their desire for tactile experiences and quality guarantees, which physical retailers still provide, the report adds. As per the observation of the report, the traditional stores face significant challenges despite their enduring appeal f