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Finfluencers growth shows ordinary folk are reaching out for financial advice

Sunday World

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SW April 20 2025 edition

The Financial Sector Conduct Authority's (FSCA) crackdown on the growing legion of unregulated social media financial influencers or finfluencers can be seen as a sign that ordinary people are reaching out for financial advice, but don't always know how to get it.

- By Sunday World Reporter

Finfluencers growth shows ordinary folk are reaching out for financial advice

"The rapid rise of finfluencers on social media shows that ordinary people are seeking financial guidance. It confirms that navigating your lifestyle and money successfully through the complexities of the modern world is a bewildering task for many," says Liberty's head of agency and wealth advisory, Suhail Gani.

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