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A Prudential choice as Asia opens up for giant

Sunday Express

|

August 31, 2025

PRUDENTIAL is tapping into some of the fastest-growing insurance markets in the world.

- MATT BRITZMAN

A Prudential choice as Asia opens up for giant

New business profits grew faster than the company’s 10% target over the first half.

Early signs for 2025 look promising and management sound confident about the future.

The company provides life and health insurance, as well as investment services, across many Asian countries.

In Hong Kong, Prudential is a market leader for products aimed at visitors from mainland China.

Growth from last year has continued, led by higher prices and rising sales, which together have boosted profitability.

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