SA millennials redefining travel amid tight budgets, family commitments

FOR a generation once regarded as the backpacking adventurers of their youth, South African millennials are now redefining their approach to travel as they settle into middle age.

- ZAMANDOSI CELE

As the oldest members of this cohort reach their mid-40s, their preferences have transformed significantly, reflecting the balancing act many face between careers, family obligations, and rising living expenses.

"Despite tighter budgets driven by rising costs, local millennials are still going on holiday," notes Samantha Pillay, director at ekko, a lifestyle brand catering to millennials, who observes this shift first-hand.

However, these holidays are not the extravagant getaways of previous generations.