Sweet shop Jolly Jellies reveal cash struggles as threat of closure looms

The young owners of a sweet shop have revealed their struggles with the threat of closure looming if business does not pick up.

- by Joseph Williams

Isaac White, Grace Ions and Archie White are pictured at Jolly Jellies in December 2024. Picture: Sarah Standing

(Sarah Standing)

Isaac White, 20, and Grace Inns, 19, from Purbrook, opened the Jolly Jellies store in Waterlooville in December last year after establishing a customer base online. The young entrepreneurs took the plunge in opening a physical store in one of the refurbished units in Wellington Way amid the town's regeneration.

After a busy opening couple of months, the duo have faced a quiet spell with Isaac revealing they would have closed within six months if not for their online orders and bookings at local events.

Not wanting to hide their struggles before it is too late, they posted a message on social media revealing how they will have to close by the new year if something doesn't change.