Johargram takes tribal textiles to global platforms

FOUNDED NOVEMBER 15, 2020, JOHARGRAM OPERATES OUT OF RANCHI AND AIMS TO BRING TRIBAL CLOTHING INTO MAINSTREAM FASHION WHILE ENHANCING THE VISIBILITY OF JHARKHAND’S CULTURAL IDENTITY

- PRESS TRUST OF INDIA

For designer Ashish Satyavrat Sahu, the journey of brand Johargram began with a simple idea — to place Jharkhand’s tribal textiles on the national map while keeping Khadi and Swadeshi at the heart of his work. Five years on, the initiative has not only created new visibility for the state’s weaving traditions but also taken them to global platforms.

Sahu said he draws constant inspiration from Mahatma Gandhi’s belief that Khadi symbolises self-reliance and cultural identity.

“We are promoting Khadi, Swadeshi and sustainable fashion. Johargram is based in Jharkhand, and its core work is in Jharkhandi tribal textiles,” he told PTI.

The designer’s work received a national spotlight recently when Prime Minister Narendra Modi mentioned him in his monthly radio programme Mann Ki Baat.

Calling the recognition the “greatest achievement” for Johargram, Sahu said the appreciation has given the initiative a new identity.

“People have started talking about it, which will bring even more success to our work,” he said.