BJP launches three-month nationwide campaign to promote Swadeshi products

As part of its planned initiative, the BJP on Thursday launched a three-month-long nationwide campaign to promote the use of Swadeshi products, emphasising that it considers all items manufactured in India, including those by foreign companies, as Swadeshi.

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The BJP will reach out to the public as part of this campaign and encourage them to adopt Swadeshi products in their daily lives. Announcing the initiative at the party headquarters, BJP national general secretary Arun Singh said the “Har Ghar Swadeshi” campaign is central to building an Aatmanirbhar Bharat. “We want to create a people’s movement for Swadeshi by reaching out to everyone,” he said.