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‘The brand is your customer's lived experience’
Mint New Delhi
|January 12, 2026
The CEO of Indian Silk House Agencies on time-boxing and communication
Among the many lessons Darshan Dudhoria picked up at The Scindia School in Gwalior was the importance of being resilient. He realized that bad days were all about dealing with the consequences and returning stronger. It laid the foundation for his entrepreneurial drive at a later stage in life.
“You wake up hopeful, go to bed wiser—at times, bruised—and return the next day. Motivation comes and goes, but discipline stays. In the 1990s, boarding school wasn’t about comfort, it was about character,” says Kolkata-based Dudhoria, 40, CEO, Indian Silk House Agencies.
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