Small-town content creators can now play in big leagues

Several AI platforms offer only a few basic features for free, requiring users to pay for more advanced tools

- Lata Jha

Small-town content creators without access to fancy equipment or studios are finding they can level up with their fully equipped big city rivals simply by using the right artificial intelligence tools.

Pocket FM, Kuku FM, and other similar platforms streaming user-generated content are going beyond their role as distributors to equip creators with tools to write crisper narratives, polish their audio and video, and help their posts appear more professional so as to lure paying customers.

"We are building custom GPT's (generative pre-trained transformers) to put current and past data together to decide which ad or stories will perform better or what our consumers will prefer," said a spokesperson for Kuku FM, an audio entertainment platform.

"We use AI for generating scripts, thumb stops, etc., and then the GPT tells us what will work and what won't."

Kuku FM's AI model also helps content creators increase their output "by five times, which means we can test more stories, scripts, concepts, or ideas", the spokesperson added.