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Micromax, Phison set up JV for storage chips

Mint New Delhi

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December 20, 2024

MiPhi has started manufacturing from Micromax's Greater Noida facility

- Gulveen Aulakh

Indian mobile phone company Micromax Informatics has tied up with Taiwanese NAND storage chip maker Phison Electronics to develop high-end storage products for enterprise, automotive and artificial intelligence (AI) models.

The joint venture (JV) called MiPhi, in which Micromax holds a 55% stake, has started manufacturing the storage chips or solid-state drives from Micromax's Greater Noida facility and will train users on integrating the chips with existing infrastructure.

"By combining our local market expertise with Phison's critical technological prowess, we are poised to deliver breakthrough solutions," said Rahul Sharma, co-founder of Micromax Informatics, in a release on Thursday.

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