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A thrilling road to building a gaming company
Mint New Delhi
|March 09, 2026
The journey of creating a bowling simulator that bridged the gap between amateur players and international stars
Sachin Tendulkar at a World Cup cricket match in Port of Spain in 2007.
(REUTERS)
2010-2016: Clubs were elitist and out of reach. The lack of open space exacerbated by poor air quality left no healthy or sheltered places to play and develop emotional intelligence. This lacuna fostered the birth of Play-Live, which was later renamed Smaaash.
There were a few existing formats, but they lacked the neutrality of age and, most importantly, the application of modern available technology. Once, in 2011, while watching a cricket match, I saw the technology offered by Hawkeye and requested them to develop an expertise that would take indoor cricket to the next level.
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