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TV old guards bet on short-video boom
Mint Mumbai
|October 15, 2025
As TV suffers a slow decline and audiences rush to dopamine-fuelled shortspan entertainment, makers of hit soap operas that dominated Indian entertainment are turning to microdramas and other short video and audio formats.
As viewers shift to short-form content, legacy soap makers are exploring micro-dramas and short video or audio formats.
Kolkata-headquartered Magic Moments Motion Pictures—a regional powerhouse behind nearly 40 Bangla daily soaps, including Sreemoyee and its Hindi superhit remake Anupama—plans to launch a short-video storytelling app by February. “People across India are gradually moving to digital viewing. While commuting or having a lunch break, people are binge-watching many short videos,” said Saibal Banerjee, directorand co-owner of Magic Moments.
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