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New faces, old legacies: Star kids drive small-budget Bollywood films
Mint Mumbai
|February 28, 2025
Filmmakers are rolling out low-budget movies featuring new star kids, hoping to cash in on the novelty factor and family legacy, at a time when small-scale projects in general are struggling at the box office and being coldshouldered by streaming platforms, trade experts said.
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Films like Loveyapa starring Aamir Khan's son Junaid Khan and Khushi Kapoor, daughter of the late Sridevi, and Azaad featuring Raveena Tandon's daughter Rasha Thadani, and Aaman Devgn, nephew of Ajay Devgn, might not have been box-office hits or streaming breakouts, but make business sense with easy sale on OTTS following the marketing buzz around them. These films also keep the production machinery going at low cost and with manageable risks.
Experts said it is important to push mid and small-scale films given the chasm between big-ticket and smaller films is becoming a permanent feature of the Indian box office.
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