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M&M accelerates 'Born EV' plans, to expedite launches
Mint Mumbai
|December 27, 2023
Auto co seeks early supplier feedback on its SUV, hires McKinsey to implement feedback
Homegrown automaker Mahindra & Mahindra is expediting its plans to launch its ground-up electric vehicles, with four brand-new electric sport utility vehicles (SUVS) expected to be launched by the first quarter of calendar year 2025, persons in the know told Mint on condition of anonymity.
The company is looking to advance its EV launch plans as it is eager to kick off its new electric vehicle portfolio in the market, given the XUV400, an electrified version of its internal combustion engine (ICE) product XUV300 is the only electric SUV from the automaker on offer at present and gives it limited access to the market for EVs in India, dominated by rivals like Tata Motors and MG Motor India.
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