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Mahindra brings in large EV to defend its revenue lead
Mint Mumbai
|November 28, 2025
Mahindra widens its portfolio to seven-seaters to capture higher-ticket customers
The XEV 9s is Mahindra's first seven-seater EV at base price tag of just under ₹20 lakh, with higher variants touching ₹30 lakh.
India’s electric vehicle (EV) playbook is being rewritten around larger and more aspirational sports utility vehicles (SUVs), and Mahindra and Mahindra—with its third electric launch in the segment within a year—plans to be at the centre of it.
The company has introduced a new electric SUV, XEV 9s, its first seven-seater with base price tag of just under ₹20 lakh, with higher variants touching ₹30 lakh. The company seeks to reinforce its lead in revenue market share after briefly falling behind Tata Motors during the September quarter, even as it emerged as the leader in the first half of fiscal year 2026 (FY26).
Its two earlier SUVs were five-seaters, with the BE 6 priced at ₹18-28 lakh and XEV 9e at ₹21-31 lakh.
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