Healthcare adverts drew most red flags in past six months

India’s healthcare sector has topped the list of violative advertisements in the past six months, making up 21% of all complaints to the Advertising Standards Council of India (Asci). According to a recent report from the self-regulatory body, the increase is linked to a rise in drug and medicine ads on digital platforms.

- Varuni Khosla 

A number of complaints are directed at products from the recent IPO debutant Honasa Consumer Ltd, which owns Mamaearth, Dr. Sheth’s Skin and Hair Clinic, Aqualogica, The Derma Co., and Ayuga. As many as 104 ads from Honasa alone were reviewed by Asci, and of these 103 required modifications to rectify violations.